Bayer Carbon Initiative Short

I worked on this animation while at Paradowski, in collaboration with David Rygiol and Cameron Rolf.  

We were asked to create an explainer video to introduce the Bayer Carbon Initiative, a program that encourages farmers to use climate smart practices. The initiative is part of Bayer’s commitment to sustainable agriculture and protecting the environment.

The animation needed to be engaging, clear and concise. We used a mix of 2D and 3D animation, VO narration and sound design to communicate the key points of the initiative. We were really happy with how it turned out and the client was very pleased with the final result.

This piece was displayed on their site as well as Facebook, LinkedIn, Twitter and Instagram.