Nike Pro Combat

In 2009, I was hired to help Wieden+Kennedy develop character concepts for a pitch to Nike. Collaborating with their team, I was tasked with creating 2D and 3D models that would echo the hexagonal shapes found in Nike’s Pro Combat apparel line.

We began by researching their source images which included Nike endorsed athletes and their Pro Combat apparel. After deciding on a direction we used Maya and After Effects to iterate on multiple abstract forms that echoed the hexagonal shapes found in the Pro Combat brand. 

Our work helped W+K define a look and character for the Pro Combat brand. Soon after, David Fincher directed the national broadcast spot titled “NIKE Pro Combat: Trail of Destruction (Alter Ego).”